Thursday, November 11, 2010

The UGG boots

Ugg boots (sometimes called uggs) are unisex sheepskin boots, made of twin-faced sheepskin with fleece on the inside and with a tanned outer surface, often with a synthetic sole. Ugg boots are believed to have been first developed in New Zealand orAustralia, although the exact date is uncertain.
There has been a dispute between manufacturers of ugg boots, as to whether "ugg" is ageneric term and thus ineligible for trademark protection, especially in the region of origin. Deckers Outdoor Corporation holds the UGG trademark in more than 100 countries worldwide.[2] Notable exceptions are Australia and New Zealand where the term is considered generic.




History


The origins of the ugg boot style are disputed, with both Australia and New Zealand claiming to have been the origin of the footwear.[4] Nevertheless, it appears that "fug boots" (thought to be a shortened form of "flying ugg boots") were used by aviators during World War I,[5] and that they were present in rural Australia during the 1920s.[4] While it is not clear when manufacturing started, by 1933 ugg boots were being manufactured by Blue Mountains Ugg Boots,[6] and Mortels Sheepskin Factory were making the boots from the late 1950s.[5]
In regard to naming, it appears that ugg bootsugh boots and ug boots have been used as generic terms for sheepskin boots in Australia and New Zealand since at least the 1970s,[1][7] although individual accounts have suggested that the terms (or variations thereof) were employed earlier. The 1970s saw the emergence of advertising using the names,[1] but Brian Smith, (who founded Ugg Holdings Inc), has stated that the boots were referred to as "uggs" long before the word was trademarked,[8] The Mortel Skeepskin Factory has been making ugg boots since 1958 with Frank Mortel claiming he named them Ugg boots after his wife commented that the first pair he made were "ugly".[9][10][11][12]
In the 1960s, ugg boots became a popular option for competitive surfers,[7] who used the boots to keep their feet warm after exiting from the surf.[13] Surfing helped popularise the boots outside Australia and New Zealand, when surfer Brian Smith started selling the boots in the United States through the company Ugg Holdings, Inc. in 1979.[13] After this was sold toDeckers Outdoor Corporation in 1995, ugg boots emerged as a fashion trend in the United States through Deckers' promotion of their brand, with celebrities such as Kate Hudson,Sarah Jessica Parker and Pamela Anderson wearing the boots,[14][15][16] (although Anderson renounced ugg boots in 2007 upon realising that they were made from animal skin).[15] Deckers' actions to promote their product "led to an exponential growth in the brand's popularity and recognizability."[17]Deckers has reported sales of US$689 million under the UGG brand in 2008,[18] an increase from US$14.5 million in 1995.

Today I am posting the UGG boots. The people thought there are not men boots, however there are also men size boots too, but I have never seen a guy wears the UGG boot. :))))
I tried to wear my girl friend's boots, it was really warm lol.
These boots cost is really high,bout $ 150 and $ 180  it is a but almost every girls have at least one of them. so I can imagine this boots are really hot thesedays.

3 comments:

  1. I love UGG. UGG is so comfi and warm and it's the best in winter time.

    ReplyDelete
  2. yes right I can imagine how they are warm and comfortable hahahaha there are also men size boots too but I have never seen a guy wearing them :))))

    ReplyDelete
  3. I've heard this name so many times - they sure do look comfy and warm - can just imagine they would have been great to have last winter, with all of the massive snowstorms we had.
    If I try them on, it could be scary - I don't know that I've ever left a shoe store with fewer than 3 pairs!

    ReplyDelete